Client Impact

Real Results. Meaningful Impact.

Breaking Barriers in Product Launch and Provider Switching

How one go-to-market strategy overcame entrenched loyalty, aligned internal teams, and delivered early access to patients

The Challenge

A healthcare company was preparing to launch a high-stakes product in a saturated therapeutic space. They were facing competition from trusted, established brands and encountering strong resistance from providers who were skeptical about switching. Internal teams were fragmented, working in silos, and struggling to align ahead of launch. The business was under pressure, and patients were still waiting.

Our Solution

Next Vision Healthcare Consulting™ led the full go-to-market planning process with a focus on execution, not just strategy. Our work included:

  • Building a comprehensive market access plan, including pricing models and trade terms

  • Designing patient support strategies to remove onboarding friction

  • Developing field training materials that addressed real-world clinic dynamics

  • Crafting competitive messaging tailored to provider concerns

  • Embedding a Switch Strategy™ that was operational, compliant,

    and clinic-friendly

    The turning point came when we broke down silos between market access, sales, and patient services. Through structured working sessions and integrated planning tools, we helped the cross-functional teams align around a shared vision and execution roadmap.

    The Outcome

    The product launched on time and exceeded its initial targets. Market share grew faster than forecasted. Providers who were initially hesitant began switching earlier than expected, and patient access improved without disruption. This project became a proof point for what we stand for. When strategic thinking is matched with operational follow-through, and when teams are aligned around impact, momentum happens. That is how we deliver lasting results.

Solving the Right Problem to Drive Uptake

How operational redesign unlocked access for an underperforming product

The Challenge

A pharmaceutical company was facing disappointing performance with a newly launched product. Despite multiple internal workshops, revised messaging, and a restructured sales team, the brand was not gaining traction. Leaders assumed the issue was with positioning or field execution, but nothing was moving the needle.

Our Approach

Next Vision Healthcare Consulting™ was engaged to bring clarity to the situation. Rather than jumping to standard solutions, we shifted the conversation by asking a simple but critical question: what friction are we missing?

We spoke directly with clinic coordinators instead of relying solely on brand and sales team insights. Through those conversations, we uncovered a hidden barrier. The patient support program design was unintentionally slowing down patient starts. Prescribers, frustrated by the enrolment delays, had started to deprioritize the product. The problem was operational, not promotional.

The Solution

  • Streamlined the PSP enrolment workflow to reduce administrative delays

  • Adjusted triage protocols to improve efficiency and throughput

  • Provided hands-on retraining for clinic staff to rebuild confidence and clarity

  • Developed a simplified operational playbook to sustain improvements We made no changes to the sales strategy or field materials. Instead, we focused on optimizing the system that surrounded the product.

The Outcome

Uptake began to rise within six weeks. Clinic engagement improved. Providers began to reintroduce the product into their workflows. Most importantly, patients gained faster access to therapy without sacrificing quality of care. This outcome reflected a core principle of our work at Next Vision Healthcare Consulting™: solve the real problem, not just the one being presented. When we ask better questions and get closer to the day-today reality, we unlock solutions that drive action and impact

Client Perspectives

Strategic Specialty Consulting Partner

"Next Vision Healthcare Consulting™ has been a critical partner for our specialty business unit since its inception. They supported strategic planning, business case development, branding, forecasting, and Headcount strategies. Acting as a fractional resource across marketing, sales, and patient access, they also helped design and deliver onboarding and training for new team members. Their attention to detail, professional approach, and innovative solutions have consistently advanced our objectives. We see them as a trusted advisor and a genuine partner in our growth."

– Senior Executive, Specialty Pharmaceutical Company (anonymized)

Patient Support and Market Access Solutions Partner

"Our collaboration with Next Vision Healthcare Consulting™ has been exceptional. Their team supported long-term initiatives for patient support programs, including strategy workshops, stakeholder mapping, journey analysis, and business development efforts. They consistently demonstrate professionalism, deep expertise, and a collaborative mindset that drives success. Their ability to integrate seamlessly and act as a true partner has been instrumental in delivering meaningful results across our projects."

– Senior Managing Director, Patient Support Solutions Provider

(anonymized)

Our Partnership Commitment

Our clients trust us because we combine credible strategic frameworks with the executional discipline needed to achieve results. We work alongside client teams, sharing responsibility for the outcomes that matter most.

Unlock Real-World Results

These stories are but a glimpse of our dedicated partnership with clients. With every project, we commit to crafting bespoke solutions that amplify impact and drive unparalleled success in the healthcare realm.